Remember, it’s all about consistency.
Remember, it’s all about consistency.
Very fresh, clean and user-centric makeover. My favorite is the comments next to content view: clearly some participant observation and experimentation was done. Expansive areas along with quick and accessible actions.
My favorite part is that this is a great setup for native advertising. I’m really excited to see what type of layouts can be setup around brand messages.
Arem Duplessis, the former New York Times Magazine design director, was recently hired by Apple as its creative director. Personally, I think Apple has great product aesthetic, but sort of lacks that feeling of life and vibrancy that New York Times Magazine has really been known for the in the past couple years with Duplessis. These are going to be different mediums, and drawing from creativity in-house is going to be a different ballgame but I’m excited for the structure and process that Duplessis has been proven to bring. I found this old interview about the NYT Magazine redesign:
So your editor tells you he wants more immediacy with the covers (bigger headlines), but you must know some of your colleagues working at other magazines would kill to have what they see as your freedom with cover design. How did you work towards meeting your Editor’s goal and preserving the magazine’s tradition of bold, challenging covers?
One of the benefits of working for The New York Times Magazine is the amount of commissions we can do. Our covers vary greatly from week to week, and we do 52 of them. On any given month we may have a mixture of illustration, photography and type. Sometimes we get it right; sometimes we don’t. Here are the ones we believe we got right (all from our redesign):
Great part 1 interview of C.E. Creative Director Toby Feltwell and making waves in the fashion and art world. International man of mystery status with lots of name dropping among Japan’s streetwear elite.
- Were you, Toby, responsible for bringing NIGO® and Pharrell Williams together?
I didn’t bring them together. I supported their friendship through communication. You could say that’s just interpreting, but I don’t think that interpreting really develops strong relationships. I supported them so that they could build a relationship regardless of their language barrier. So, in the eight months I stayed in Japan, we managed to finish all preparations necessary to open a shop in NY and discuss the business plan for BILLIONAIRE BOYS CLUB…
This is why I love the “Made in America” movement. I mean there’s a certain degree of set-up that goes into any shoot, but it takes authenticity to make something look as natural and blue-collar as custom carbon bicycle manufacturing. It all coalesces at the product level and it makes for beautiful experience and aura.
Make no mistake, it’s a pretty compelling aesthetic from a marketing perspective. Also now I need that bonus.
Check out these amazing photos by Jimmy Nelson in a series called Before they Pass Away. Jimmy also built a great site experience to help you navigate these sets and journeys.
It’s wondrous and sad to think about the disconnects and culture and connection across the world.
Econsultancy.com put out this great article about tiny experience changes that not only surprise and delight customers but make big business and perception impacts. I love being surprised by quiet UI improvements because these stick out me.
Among them, Airbnb’s “Search when I move” feature which allows you continue processing your query even as you manipulate the map, and this handy Gmail, “Did you attach anything” tooltip that triggers after you type “I attached…” into your new e-mail window.
Love these rebranded jerseys from Dead Dilly on Behance. I love the Donda one. Keepin’ hype alive.
For W Magazine‘s December 2013 Art Issue. Some BS publicity for a new movie but a great collaborative shoot featuring the Yayoi Kusama’s favorite things.
One of my favorite design teams that doesn’t try to over-engineer everything they do. Beautiful scripted lettering combined with true multi-surface talent. True, red-blooded style screaming authenticity, dirty hands and an eternal aesthetic.
Based out of Austin, TX, their outfit is two-man team Caleb Owen Everitt and Ryan Rhodes. They’ve put out some great work with local and grassroots partnerships like Flattrack Coffee, Ace Hotel, and my personal favorite, Hufnagel Cycles.
Can we talk for a second about how well this was designed, planned, released and used? 24 hours of music and video is difficult to not only shoot, but organize and leverage to get the biggest bang out of your buck. Think about keeping a music video fresh infinitely longer by using different video clips across channels. Not only can snippets be easily found and linked, it doesn’t feel clunky and overdone. Rather than putting out a linear video and calling it a day, the team really focused on building content bridges and usefulness. Not a second goes to waste.
Besides, it’s such a great concept all in all! I really dig this I Am Other’s dedication to being different but also having the development and strategic chops to give a concept legs to stand on. Go Pharrell!